With the increase in manufacturing cost of Pashmina/Cashmere products, pressure on the cashmere textile market is increasing to reduce the manufacturing cost by adulteration of a variety of cheap natural, including the substitution of non-cashmere fibers or chemically treated coarser animal fibers (sheep wool) and synthetic fibers.

Mis-declaration of Prohibited fibers as Pashmina/cashmere to mislead the enforcement agencies during transnational trade, resulting in financial losses and legal scrutiny for traders and denting the brand name. In order to support the Pashmina product manufacturers, artisan's, and traders and to promote seamless export from India, a facility specifically for certification of "Pashmina products" is established at the Wildlife Institute of India (WII), as "Pashmina Certification Centre (PCC)" under an MoU between WII and Export Promotion Council for Handicrafts (EPCH).

The aim for certification is to provide quality Certification not only for the Purity of Pashmina Products" but also to certify that the product is devoid of any prohibited fiber or for hassle-free movement of Pashmina products from India. This certification will help buyers to buy certified Pashmina Products and will also discourage the use of prohibited fiber thereby resulting in the conservation of Chiru in their habitat.